Legal

Privacy Policy

At OPTICA, your privacy is important to us. This policy explains what personal data we collect, how we use it, and your rights. By using our website or making a purchase, you agree to the practices described here.

1. Information We Collect

Account & Order Data

When you create an account or place an order, we collect your name, email address, phone number, shipping address, and payment confirmation details (we never store full card numbers).

Usage Data

We automatically collect browser type, pages visited, time spent on pages, and referring URLs to help us improve our website.

Virtual Try-On

Our Virtual Try-On feature uses your camera in real time. We do not store, record, or transmit your facial images or video — processing happens entirely in your browser.

2. How We Use Your Data

• To process and fulfil your orders
• To send order confirmations and shipping updates
• To provide customer support
• To improve our website and product recommendations
• To send marketing emails (only with your consent — you can unsubscribe at any time)

3. Data Sharing

We do not sell your personal data. We may share it with trusted service providers (payment processors, shipping carriers) strictly to fulfil your order. These partners are bound by confidentiality agreements.

4. Cookies

We use essential cookies to keep your cart and session active. We may use analytics cookies to understand how visitors use our site. You can disable non-essential cookies in your browser settings.

5. Your Rights

You have the right to access, correct, or delete your personal data at any time. To exercise these rights, email us at privacy@optica.ma. We will respond within 30 days.

6. Data Retention

We retain your order data for 7 years as required by Moroccan tax law. Account data is deleted within 30 days of account closure upon request.

7. Security

We use industry-standard encryption (SSL/TLS) for all data transmitted between your browser and our servers. Passwords are hashed and never stored in plain text.

This policy was last updated in May 2026. We may update it periodically — changes will be posted on this page.